Conference Priorities August 2022

SECC Conference Priorities Newsletter August 2022Download

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$70 for 50 words; 75 cents each additional word. Display rates (full color only): back cover, $4,200; full page, $3,800; 1/2-pg., $2,200;1/4-pg., $1,200; 1/8-pg. $700; $160 per column inch.

Why photographs make your article more appealing

How to take creative, action-based pictures.

Selecting your photos
Vibrant photography adds an important element to your Recorder story. Acceptable photos help
the reader understand and connect to the story. The photos should:

And, because quality is more important than quantity, please limit the number of photos you
submit to your four best photos per article unless you are introducing new staff members who
each have individual photos.

Writing photo captions
Many busy readers do not read every story, but instead rapidly scan the title and photo captions to
see what the story is about. Write your captions with that in mind. Use them to entice the reader
to read your story.

Always write a full-sentence caption describing

  1. what is happening in the photo,
  2. who the people are (unless the group is too large) and
  3. why they’re in the photo.

DO NOT embed the photos in a word processing document or e-mail message — send them as
attachments only. Please do not crop or alter the original photos in any way. Attach them just as
they came from the camera. At the end of your story, make a list of the photo filenames with their
corresponding captions.

1. Is it newsworthy? As the old saying goes, if a dog bites a man, it's not news. If a man bites a dog, it is! What aspect of your story is new? or significant? or interesting?


2. Is it timely? The more quickly you can report your story, the better. Because of printing schedules, stories normally are not published until eight or 10 weeks after they are edited. If you share information with us within two weeks or a month, it is quite timely. If three or four months have passed, the story will probably not be used.

3. Does it demonstrate diversity? We want to showcase the great diversity in SECC. We look for stories that feature women and men, a variety of age groups, culture and language specific groups, and the various geographical areas of our conference. We want to highlight both large and small churches and schools. Because this conference is large, we normally don't publish articles from the same church or school more than once a year, unless there are exceptional circumstances.

4. Is it innovative? Your unique approach to ministry may inspire others to try a similar ministry. How and when did the idea occur? What was involved in making the dream come true? What obstacles had to be overcome? Was it worth it? What are the results of this ministry?

5. Is it historical? Does the event reveal the longevity and positive influence of a church or school over time? If celebrating a particular anniversary, document key people, dates, and events in the past. What is the cumulative effect? How many students have graduated from the school in 100 years? How has the church persevered through difficult times? If it is a new or renovated building, how will it improve and expand ministry? Remember, history can be boring if it's just a recitation.

6. Is it interesting? Although an event may be recent, show the diversity of your school or church, or record a historical moment, it may be dull. What caught people's attention at this event? What made an impact? Was something appropriately humorous or exciting? Is there a tragedy, intriguing problem, or crisis to explain?

Why are some stories not used?

Recorder news from the Southeastern California Conference is chosen by the conference communication department staff. Once a story is selected, facts must be gathered and verified, good photos found or taken, and the material must be edited for clarity and space available. The stories Recorder looks for include:

What is your church doing to gain soul-winning momentum? People’s conversion stories that will cause readers to say, “I could do that!” Instead of a photo of a person or group that was baptized, described in a cryptic caption, write a story that focuses on relationships. Why was someone attracted to this church? Who encouraged them to become a member and how did they do it? A photo of the individual or family the story is about interacting with the person who brought them to Christ would be appropriate.

These stories might deal with Sabbath-keeping, health, relationships, tithing, freedom from addiction or many other topics.

• Give the most important information first. Answer the questions, Who? What? When?
Where? Why? and How? within the first two paragraphs. In the body of the story expand
on the first two paragraphs.

• Make it interesting to the whole union, not just your local area. Ask yourself, “What
would someone who was not here want to know about this?”

• Stick with the facts. Do not sermonize, editorialize or use your story to thank people.

• Use action words. Write in active voice rather than passive voice. Example: rather than
writing “the church was painted by the members,” write “the members painted the

• Adjectives and adverbs should be used sparingly.

• Identify every person by first and last name in the first mention. Last names are used in
further mentions (unless two names with the same family name are used). Mrs., Dr. and
Pastor are NOT first names!

• In all Recorder stories, social and professional titles are not used (Dr., Mr., Mrs., Prof.,
Eld., etc.). Identify the role or title of each person you’ve identified to show their
connection to the story. The name comes first, then the institution/organization they’re
connected with, followed by their title within that organization. Examples: “Simon
Liversidge, senior pastor at The Place, led a group…”; “Ted Wilson, General Conference
president, participated in the jog-a-thon…”

• Be brief. Limit news stories to 400 words or less. To save space, dates and states are
abbreviated following the Associated Press Stylebook style—not the two-letter postal

• Identify the story’s author. Place contact information at the end of each story. Provide the
author’s name as it should appear in print, the e-mail/mailing address and a daytime
phone number the editor can call when clarification is needed.

Conference Priorities February 2022Download


11330 Pierce Street
Riverside, CA 92505


P.O. Box 79990
Riverside, CA 92513

Hours of Operation

Mon. 9 A.M. - 5:30 P.M.
Tues. - Thurs. 8 A.M. - 5:30 P.M.
(951) 509-2200


11330 Pierce Street
Riverside, CA 92505

Hours of operation

Mon. 9 a.m. - 5:30 p.m.
Tues. - Thurs. 8 a.m. - 5:30 p.m.
(951) 509-2200


P.O. Box 79990
Riverside, CA 92513
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