Recorder news from the Southeastern California Conference is chosen by the conference communication department staff. Once a story is selected, facts must be gathered and verified, good photos found or taken, and the material must be edited for clarity and space available. The stories Recorder looks for include:
- Stories with ideas to encourage church growth that other churches can try.
What is your church doing to gain soul-winning momentum? People’s conversion stories that will cause readers to say, “I could do that!” Instead of a photo of a person or group that was baptized, described in a cryptic caption, write a story that focuses on relationships. Why was someone attracted to this church? Who encouraged them to become a member and how did they do it? A photo of the individual or family the story is about interacting with the person who brought them to Christ would be appropriate.
- Stewardship stories that illustrate the blessings that flow from trusting one’s entire life to God.
These stories might deal with Sabbath-keeping, health, relationships, tithing, freedom from addiction or many other topics.
- Stories that show the value of Christian education at all levels.
Steps toward publication
- Contact the communication department. Send news stories or ideas for stories that share how God is moving the ministry and activities of the people, churches, and schools in Southeastern California Conference to the communication department. You may contact us by e-mail at firstname.lastname@example.org or call our office at 951-509-2258. If you leave a message, tell us your name and the best way to contact you during business hours (Monday-Thursday).
- Supply key information. Who is involved? When did the event occur? What happened? Why is it interesting, important, or valuable to share with others? Is this event or ministry or activity notable for its size--large or small? Of course, be sure your facts and dates are accurate and that names and places are spelled correctly.
- Include good photos. Good photos will enhance a good story and may actually make a weak story usable. On the other hand, poor photos may reduce the value of a good story or cause it to be set aside completely. (Review our "Tips for Photographers.")
- Provide follow-up opportunities. Be prepared with the name and contact information for others involved in the ministry or activity.
- Send news, not promotion. News usually reports what has already happened--but very recently. News is not advertising, promotion, or a prediction that something good will happen. Advertising may take the form of announcements sent to SECC approximately 10 weeks before the event, if the event is free. Advertising may also be accomplished by purchasing a classified ad or a display ad in the Recorder.
- Be brief but complete. Most published stories are 500 words or less but must not leave out key information. If you are not an experienced writer, the communication staff will assist you in writing and condensing the material.